Website Statistics 2022

Having a well-designed website is a dream for many, but most sites are nowhere near this ideal. So, if you want to improve the aesthetics of your landing pages or learn why optimizing images for SEO is an essential step, you’ve come to the right place.

The following statistics serve to guide you through the web design industry and shed light on what the future holds worldwide.

Top Web Design Statistics and Facts

• The market size of the graphic design industry in the US is $12.7 billion.
• 75% of people base a website’s credibility on the overall design.
• 88.5% of visitors leave a website if it takes too long to load.
• 70% of users prefer web designs with high usability.
• Video content makes visitors stay on a website 88% longer.
• Poor UX will drive off 89% of the visitors to a competitor’s site.
• 94% of the visitors’ first impressions about a business are related to web design.
• There’s a 900% ROI for each dollar invested in UX.
• Only 64% of small businesses have a website. The World Wide Web counts more than 1.8 billion websites, with 200 million active in 2021. Yet, only around two-thirds of SMBs have websites.
• 80.7% of web design firms say they need a month to design a website.
  Website design research shows that it takes about a month to design a website, depending on the project. However, less than a third of companies (23%) say they need a month and a half for the entire process. Of course, the number of people involved with the project affects the duration.

Overall, the coronavirus pandemic has shown the importance of credible websites that provide reliable information. Therefore, the website’s design should reflect the nature of business, besides being in line with the latest Core Web Vitals update.

User Experience Statistics

UX design includes many factors, but the main focus is the visual aspect of a site that largely contributes to an excellent user experience. UX design is an integral element of web design, and it can also heavily impact SERP ranking.

1. Businesses can see a 200% increase in conversion rate by improving the user interface design. User experience (UX) and customer experience (CX) play a vital role in web development. For that reason, designers must focus on both aspects to improve the conversion rate.

Also, web design facts for 2021 reveal that 70% of CEOs regard UX and CX as market differentiators. The stats also show that a top-quality UX design can boost conversions up to 400%.

2. 54% of users consider a design successful if it “appeals to their design sensibilities.”
Nowadays, users want a personalized experience when visiting a website. Thus, web designers must go to great lengths to study user behavior and avoid generic designs.
In other words, web design stats show that modern consumers search for unique content, and 67% of users prefer companies that focus on authenticity. Admittedly, standing out in the sea of other websites can be tricky, but designers should try to be as creative as possible.

3. 88.5% of visitors leave a website because of slow loading time.
Nowadays, a website must load quickly on multiple devices, including smartphones, tablets, and desktops. For instance, the latest UX statistics show that no one has time to wait for a slow page to load, and 73.1% of users emphasize the importance of a responsive design. In essence, modern websites must perform well and display all elements in a split second.

4. The conversion rate can drop by 95% as the number of elements on a web page increases from 400 to 6,000 According to Google’s 2017 study, responsive web design statistics reveal the massive importance of functionality because the average landing page on mobile must load in under seven seconds.

A sleek and clutter-free interface is a must on mobile devices, and it can have a staggering effect on conversions.

5. In 70% of cases, users prefer web designs with the highest usability metrics.
Most web designers use the so-called users’ mental model to structure the websites the way most users think about a page. Namely, it all boils down to cognitive fluency, which is the ease with which we process information.

Moreover, web design statistics for 2021 show that visitors enjoy browsing websites when they know where everything is.

6. Nine out of ten websites lose sales on the checkout page because of fundamental design errors.
Studies reveal that 58% of EU checkouts have a minimum of three significant errors, which add unnecessary friction to the buyers’ journey.

7. Video content makes visitors linger on the website up to  88% longer. Videos seem to be far more engaging than other forms of content. Integrating videos into your page design will lead to more engagement, thus giving you more time to convince your visitors into what you’re offering, and converting leads into sales.

8. Poor UX will drive off 89% of the visitors to a competitor site. Plenty of factors can make one’s experience on the website bad. For example,—39% of the visitors will leave a website if its images take too long to load.

Interestingly, 47% of users expect a website to load in less than two seconds, so loading speed is one of the essential aspects when developing a consumer-friendly website.

Mobile-Friendly Website Statistics

If a website is not optimized for mobile, it won’t stand a chance in ranking. After all, mobile devices have conquered the world, and around half of all global traffic comes from smartphones and tablets.

Let’s see what the stats related to mobile design have to say.

9. Approximately half of the global web traffic comes from mobile devices.
Although mobile devices are growing in popularity, the mobile share of global web traffic has been around 50% since 2017.

Nonetheless, the steady growth continues. For instance, mobile website statistics show that mobile traffic accounted for 54.8% of the global traffic in the first quarter of 2021.

10. 74% of visitors are more likely to return if your website is mobile-friendly.
In 2021, mobile-friendly websites are a must, and every web designer on the planet is probably aware of these trends.

Aside from being optimized for smaller screens, modern websites must load in under two seconds.

11. More than 50% of mobile users will leave a website if the page takes longer than three seconds to load. The latest website speed statistics say that the average loading time for websites in 2021 is 2.39 seconds.

Loading time is an essential metric for modern websites, both on mobile and desktop. After all, a longer loading time decreases the number of pages viewed per session.

12. 62% of businesses confirm that mobile responsive websites increase sales.
Switching to a mobile-friendly site is a necessity, given that Google openly prioritizes responsive websites. As a result, 94% of small businesses in 2019 had a mobile-friendly website.

Web Design and SEO Facts and Stats

With web design, it’s all about the first impressions. The human brain works in mysterious ways, but it’s certain that it processes information like a supercomputer.
Thus, it’s essential to apply the latest web design principles when developing websites to improve customer retention and reduce bounce rate. Here’s what the latest stats say.

13. When it comes to website first impressions, statistics show that 94% of them are related to design. In essence, design is the most important criterion when estimating the website’s quality and visitors don’t take long—they typically form an opinion about a website in 0.05 seconds. For that reason, designers must implement the latest UX design principles to influence user perception and improve usability. In other words, web pages must be clutter-free and the graphics visually appealing.

14. For each dollar invested in UX, there’s a 900%+ ROI.
Arguably, one of the most appealing facts about web design is that for every dollar invested in UX, there’s a huge return.

15. 67% of small businesses don’t mind paying up to $500 for a logo idea.
Visual integrity plays a crucial role in branding and marketing, but website design must also incorporate visuals and logos.

Moreover, when it comes to web design statistics, 94% of customers will leave a poorly designed website. That’s why most SMBs are willing to invest in branding, graphics, and visual identity.

16. 95% of businesses use only two colors in their logo.
With only 5% of businesses using three or more colors in their logo, it’s clear that simplicity results in a recognizable identity. Of course, brand awareness also helps with website traffic and leads to a higher conversion rate.

17. 30.8% of web designers agree that navigational aspects of a website should be easy to notice and understand. The latest web developer statistics reveal that 38.5% of specialists consider it a mistake if a website doesn’t have a noticeable CTA button.

Namely, most web designers agree that a cluttered interface is the most significant error, but many other issues can hamper a website’s usability.

18. 40% of all websites on the planet run on WordPress. When it comes to websites whose content management system we know, WordPress powers 65.1% of them.

The Importance of Web Design | The Takeaway

First impressions matter. Therefore, if you want to amaze visitors, your website should be functional, eye-catching, and in line with the brand’s identity. A clean layout combined with attractive visuals can play a massive role in a website’s success.

A well-designed website will have better chances of ranking high in the SERPs. You can track rankings, but it’s vital to design a site with UX principles in mind.

By combining a fast and responsive website with the latest SEO techniques, your chances of ranking on the first page of Google and other major search engines will skyrocket.

Google Local Statistics 2020
It comes as no surprise that millions of consumers are searching for local services on Google every day.

What can be a bit of a surprise is the volume of local searches that are performed and the impact that local SEO has on small businesses. In this article, I’m going to point out 18 impressive local SEO stats that will underscore the importance of Google in the survival of local businesses.

If you have questions about local SEO or are interested in getting some more information about local seo services, please reach out!

How many Google searches are really happening in the US each month?
There are roughly 40-60 billion searches happening on Google in the US each month. Data was collected by Russ Jones, the Principal Search Scientist at Moz who used the T-Distribution scaling analysis on data provided by Jumpshot.

How many people are using Google?
According to the Pew Research Center, 91% of adults use search engines to find information. The breakdown consists of mostly young, college-educated people with 54% saying they use search more than once a day.

What percentage of Google searches are local?
46% of the searches on Google are have local intent. In fact, they represent billions of high-value searches for local businesses and services. When people perform local intent searches, there’s typically a much higher intent to purchase, and therefore, a higher conversion rate. When taking into consideration mobile users, the likelihood of that local search resulting in an in-store visit increases 35%. The takeaway for local businesses: optimize for mobile.

What percentage of local searches are phrased as questions?
Approximately 8% of search queries are phrased as questions. This data was based off of the usual phrasing (Who, What Where, When, Why, How) as well as “am” and “is”.

What percentage of Google searches are “near me” searches?
“Near me” Google searches have doubled in the past year. Being available on Google search means it’s much more likely that people will stop into your store when searching for a local business.

What percentage of people look up a business location on Google Maps?
86% of people look up the location of a business on Google Maps. One of the most important things you can do for your business is to claim your Google Business Page. This is how Google will rank you and it’s how your customers will find you.
Your business page accounts for 14% of your ranking power, so it’s important that you claim your business and get your information up to date.

What percentage of people visit a brick and mortar store that they found online?
72% of consumers that perform a local search visit a store within 5 miles of their current location.
Local searches have skyrocketed in the past few years. If a person is able to find your business on mobile, they’re much more likely to stop in and check out your business in person.

What percentage of consumers look at online reviews of local businesses?
Online reviews influence 67% of consumers. When consumers were asked how important reviews were when making a major purchase like an appliance, smartphone or car, more than half admitted that online reviews were very important.
The data went on to reveal that a negative review can have detrimental effects on your business. In fact, four or more negative articles on your product could cost you up to 70% of potential customers.

What percentage of local mobile searches lead to a sale?
18% of local mobile searches lead to a sale within one day. Being able to rank locally on Google can have a direct impact on your business.
Today, many people are searching for local businesses and are much more likely to visit the stores that come up in a Google search. Getting your business up and running on Google My Busines is critical to gaining prospective customers.

What percentage of mobile searchers are looking for a business address?
50% of local mobile searches are looking for a local business address.
When searching for a local business on mobile, more than half of the people surveyed considered the local business address to be the most important piece of information they were looking for.

What percentage of local mobile searches result in offline purchases?
78% of local mobile searches result in offline purchases.
The most common reason for a local search is to find a specific business. The second most common reason is to find a business that sells a specific product or service.

This means that though most searchers have a specific business in mind, many are actively looking for a specific product or service and are open to local businesses.

What percentage of people are searching for local small business on their phones?
58% of people search for a local business on their smartphone daily.
When searching for local business, customers are much more likely to convert to a business if the company addresses their needs or questions at the time of their search. Having a mobile site that comes up in a Google search is essential for optimizing your page and growing your customer base.

What percentage of searches lead visitors to a store?
50% of local searches on mobile lead visitors to a store within one day.
This is likely due to the fact that these searchers are in their final stages of making a purchase. After reviewing and researching, consumers are ready to move forward with a purchase. A local business that comes up in a search is more likely to reap the benefits of the final purchase.

What percentage of users are likely to contact a local business if they have a mobile-friendly site?
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Mobile-friendly sites are not only easily found by mobile users, but they’re also more likely to convert customers. A site that is not mobile-friendly can hurt business and give away potential customers to your competitors. Today, customers are far less likely to deal with a business that has a poor website.

What percentage of Americans use smartphones and tablets to search for local products?
Smartphones and tablets are used by 60% of Americans to search for local products and services.
According to eMarketer, there were 81.1 billion local search queries conducted on a mobile phone. Americans are using mobile to search and research products before purchase, making mobile-friendly sites essential for converting customers.

What percentage of people are reading reviews on mobile browsers?
According to Brightlocal, 75% of people age 35-54, read reviews on mobile browsers.
There has been a dip in the number of people using a desktop to read reviews. People over 55 are more likely to read reviews on a computer while people 35-54 are using mobile browsers.

What percentage of local businesses have websites?
Only about 64% of small businesses have an online presence. This presents a great opportunity for growth to businesses that operate in markets with competitors that are not yet online.