Attracting Online Consumers
Most Americans prefer to shop online, and the number is only going to get bigger as the younger generations grow up in an internet-dominated world. Despite this, 46% of small businesses do not have a website and 35% feel that their operation is simply too small to warrant a website. This is problematic for many reasons, especially when you consider that the two most important pieces of information a business can display are its address and other contact-related details.
As you can see, even the smallest of businesses can benefit from an online presence. Here are just some of the benefits:
- Marketing opportunities increase from a larger audience
- Digital sales conversions save time and labor
- Elevated brand and greater ability to manage user experience
- More cost effective than brick and mortar
- The ability to track marketing and business analytics
When asked what would most improve their businesses in 2017, 32 percent of small business owners in the Capitol One survey cited “increasing advertising and marketing.” But just 14 percent said “creating a website.” These days, however, a website should be the basis of your advertising and marketing efforts. Without one, you can’t hope to compete effectively. – Score.org
Proving a Better User Experience
Given the choice, modern online consumers prefer to interact with a well-designed website. – Adobe
Having a website isn’t enough. Implementation and execution matter as well. Your customers’ experiences with your website or e-commerce presence matter and you should certainly have a mobile-first site as well. Of course, that takes a bit of planning ahead. Here are a few essentials you need to consider as you plan the design and functionality of your small business website.
- In 2019, a website should, ideally, load in 500 milliseconds, but your page load time should not exceed two seconds.
- Every second matters; if your site doesn’t load in four seconds or less, 25% of those who navigated to your site will have left.
- A person’s first impression is formed primarily based on the design-related elements of your site, which is also what underlies a person’s judgment on how credible you are as a business
- 88% of online consumers are less likely to return to a site after a bad experience
- 85% of people think that a company’s mobile website should be as good or better than their desktop website.
- 57% of users say they won’t recommend a business with a poorly designed mobile site
- Over 80% of website users will not send personal or private information if the website is using an insecure connection (This is including, but not limited to, name, phone, email, address and/or purchase related information).
What Small Business Website Statistics Mean for You
Simply put, not having an effective and engaging small business website is a major obstacle for your business growth and success. Even if you have a brick-and-mortar business potential consumers will look for you online first. If they do not find your small business they will go to one of your competitors. Is that really what you want?
As you can see from our small business website statistics not having a business website is just not an option any longer. If you don’t have one you better think about it!