Web Design and Development

Your website is an extension of your company, and web presence is everything these days. The homepage should contain the essence of what your business is since it is likely the first thing seen when conducting an online search about your industry and failure to present your online brand the best way possible would deter the introduction of new clients and the continued transaction of your current customers.

The company website communicates what the organization is to an online market especially since many people can access the internet through their computers as well as their cell phones in this digital age. It is because of this audience that companies are going online in the first place so their site should be accommodating to the visitors.

Plain web pages containing just basic information can draw negative impressions from seeing a dull website and are not engaging which defeats the purpose of having one in the first place.

Online users have standards that they use to determine whether they will stay on a site or not. Your website needs to pique their attention and engage them. Being user-friendly keeps people from just closing the window and instead gives them a reason to interact with the page.

Not being able to communicate with your audience properly because of poor design, incorrect information, outdated content, and uninteresting topics would keep your market from growing. First impressions do last.

The key components in building a website with an impactful design include having a balanced color palette, a lot of white space, relevant images, call to action buttons, and mobile optimization.

Email Design and Marketing

Customers today expect personalized service online which is why email marketing has consistently been the channel with the highest ROI. And personalizing email campaigns for better results is an absolute no-brainer.

Let’s look at how this can be achieved effectively: have you ever had to explain to a salesperson what it is exactly that you are looking for and spent valuable time on carefully outlining every little detail so that they can find the product? And if they couldn’t find it, you would have to go through the entire process again at some other shop. Those were the days of brick and mortar shops and the landscape has changed now due to the penetration of the Internet and the rapid adoption of mobile phones and devices.

Now that there is a marked change in the shopping paradigm where it begins on a digital platform for about 87% of consumers. Even while visiting a physical store around 71% of the shoppers will bring out their mobile devices to search for the product to read reviews and compare pricing. These shoppers favor brands that put effort into establishing a relationship with them which pays huge dividends to said brands.

Email marketing plays a big role in creating those long-lasting bonds between a consumer and the brand. In 2018, email marketing had an ROI of 4400%. This is reflective of the fact that more than 80% of consumers prefer receiving any type of communications from marketers via email. It then becomes imperative to make emailers as personal as possible. Personalized emails have higher open rates and drive more transactions. Approximately 74% of marketers attest that a personalized emailer increases customer engagement.

Search Engine Optimization

It is oddly common that a lot of businesses don’t believe Search Engine Optimization strategies apply to them. They may think it is too complicated or that their brick-and-mortar business doesn’t see any benefit from search engines. Not true. SEO is an essential tool in your marketing and outreach efforts and helps your business in many ways.

Internet users rely on search to have their questions answered, to find companies, and to learn more about products and services. If your focus is local, potential customers still use search engines to look for reviews and directions.

Even if a customer is already familiar with your company name, they are likely to type that into a search engine rather than trying to remember your website address. That is why it is important l that you make sure searchers can find your site when they’re looking for you.

If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure equals more visitors to your website and its subpages.

As with most marketing, you want to get your content in front of as many eyes as possible. Your audience wants what you have, and SEO will help them find you.

Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that list means you’re providing information to the people who want it most, when they want it.

Unlike advertising, you aren’t trying to push information in front of consumers who might not be interested at the time. Instead, that information will be shown to an active audience, and you don’t have to pay to get your message to them.

Overall, SEO is one of the most effective ways to build and sustain your online presence. Rather than “fixing” your website to have SEO capabilities after you’ve created content, we keep it top-of-mind at the start. By following best practices at the beginning, you’ll create interesting, useful content that potential customers want and sometimes even need to read. Then, the search engines will be happy to put you in front of a larger audience.

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