Print media is still an incredibly powerful content medium for marketing. Actually, it’s in the midst of a big resurgence. Data suggests that in 2017 print marketing response rate surged by 190% with 43% more customers responding to direct mail than the year prior.
So how and why is print still, after all of these centuries, not only holding its own but even strengthening?
The reason is because print is tangible. The physical form of a brochure, mailer, or business card is unbeatable and has an enduring advantage over digital formats which are more light-minded and temporary. And with better printing technology nowadays, the results are high-quality tangible materials that you can’t deny taking a look at when they’re handed to you.