Your website is an extension of your company, and web presence is everything these days. The homepage should contain the essence of what your business is since it is likely the first thing seen when conducting an online search about your industry and failure to present your online brand the best way possible would deter the introduction of new clients and the continued transaction of your current customers.
The company website communicates what the organization is to an online market especially since many people can access the internet through their computers as well as their cell phones in this digital age. It is because of this audience that companies are going online in the first place so their site should be accommodating to the visitors.
Plain web pages containing just basic information can draw negative impressions from seeing a dull website and are not engaging which defeats the purpose of having one in the first place.
Online users have standards that they use to determine whether they will stay on a site or not. Your website needs to pique their attention and engage them. Being user-friendly keeps people from just closing the window and instead gives them a reason to interact with the page.
Not being able to communicate with your audience properly because of poor design, incorrect information, outdated content, and uninteresting topics would keep your market from growing. First impressions do last.
The key components in building a website with an impactful design include having a balanced color palette, a lot of white space, relevant images, call to action buttons, and mobile optimization.