Brochures, Menus and Catalogs
The brochure is a legendary print format and it will always be around. Just like everyone else, I’m sure you’ve noticed that the brochure you received from a vendor or grabbed at a trade show is now on your desk or even laying around somewhere at the office.
And brochures have sticking power, but the trick is making them stand out so that they’re in circulation versus the bin or especially the trash.
Like all print media, the key to creating modern-style brochures is sleek design with interesting formats, illustrations and new-style typography.
Menus and Flyers
Have you ever cleaned out your briefcase, purse, or car to realize you’ve been hoarding some menus?
Menus and flyers also have sticking power just as brochures do. They attract the attention giving your establishment its own identity and should be visually appealing to build those customer appetites!
If you remember, old catalogs were usually made from cheap material and were filled with an excessive amount of extremely-thin pages with poor graphic design.
The modern catalog is much smaller now because “less is more.” And because of lower printing and material costs, it’s now easier to design an aesthetically pleasing catalog that really catches the eyes of the buyers and prospects who will appreciate them the most.
Focus on quality, not quantity for your modern catalog to give it that high-end look and feel with the best colors and material to show off your brand.